Professional football is not strange to us, this being demonstrated by our full sponsorship of Premier Soccer League team, Free State Stars. With soccer being the biggest spectator sport, our partnership with the team is a strategic one that will help us encourage and promote a healthy lifestyle through sporting sponsorships.
In the month of April 2009, we stumbled upon the community-based soccer team, Newtons FC, based in Stellenbosch. Coached by a respected member of the local police force, Inspector Bernard Adams, the team is a small success story in itself and is set to take the local youth football community by storm.
The children in this area are brought up in environments that don’t generally promote success and growth, with gangs and violent crime being the only way most of these kids can feel they belong. Most times all they’re looking for is a home away from home and for these and values. By building them up as ethical human beings with a passion to succeed, these young boys will be helped to grow into adults who bring change to the youth in their community – and so the cycle of good is reinforced from early on.
These are the kind of boys who even go as far as cleaning the streets; painting and gardening in their free time, even on weekends, to raise funds from the local municipality. This reinforced for us the level of responsibility and respect that has been instilled in them, which we are happy to be associated with.
Through the sponsorship of these kits, we are playing a role in supporting the team’s safe haven away from home, building their feeling of belonging to a brotherhood and, most importantly of all, helping them to be seen for the upstanding young men of the Stellenbosch community they are and the potential footballs stars they could become.
It is for this reason that as Bonitas Medical Fund we took a decision to donate soccer kits to the team. More than anything our donation is aimed at helping these young kids develop a healthy lifestyle through participation in sport and supporting them in achieving their own dreams and goals.
The team’s training is not just about developing soccer skills, as the team is also taught life skills, such as respect, commitment, dedication. |